Consider are recent purchase you made online. It could be anything from technology products, household items, clothing,
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Question:
Consider are recent purchase you made online. It could be anything from technology products, household items, clothing, or even a service for entertainment.
Be sure to describe the item you purchased and answer each of these questions in the buying process stages:
- Problem Recognition
- What was the rationale for needing or wanting the product?
- Information Search
- What information did you research on the products?
- How many different product options and competitors did you research?
- Evaluation of Alternatives
- How did you find the website to buy your purchase and what site did you purchase from?
- Purchase Decision
- How was the product promoted online and what information was included?
- Did you read the reviews and was this a part of your decision-making process to buy the product?
- Post-Purchase Evaluation
- Did the online purchase solve the problem?
Related Book For
Applied Regression Analysis and Other Multivariable Methods
ISBN: 978-1285051086
5th edition
Authors: David G. Kleinbaum, Lawrence L. Kupper, Azhar Nizam, Eli S. Rosenberg
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