Consider carrefour strategy Digital retail 2026 and the company data centric digital first approach and judge whether
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Consider carrefour strategy Digital retail 2026 and the company data centric digital first approach and judge whether the company is ready for the digital revolution outlined by Christopher 2023. Analyze the strategy and compare to the requirements essential to achieve digital transformation.
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Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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