Consider each site as the "document" under discussion and answer the list of questions under "Focusing on Audience" and "Focusing on Purpose" sections on the handout Rhetorical Analysis for Professional Documents. Also, use the "AUDIENCE Analysis Form" to assist in your analysis. Your answers are your brainstorming from which you will write two audience profilesone for each website. As you think about answers to those questions, examine any special characteristics or background users may have with the website's product or service, as well as any legal concerns that could arise from the website's use. Might previous users or consumers or even legal agencies visit the site looking to gather information for, say, copyright infringement or misrepresentation? Consider cross-cultural implications and technical knowledge that the designers had to be aware of when they constructed this site. What about any special tasks, background, or attitudes?how do they affect the visual representations or information included? In addition to the primary and secondary audiences, who else might visit the site? NB: Avoid social media sites such as Facebook, Pintrest, or Instagram, as well as large retailers such as Amazon.com. Those sites will prove too generic and will not produce an informative profile. References: AUDIENCE Analysis Form Category of Analysis Description/Notes Analyze Who will receive your message? Understand What do they already know or understand about your intended message? Demographics What is their age, gender, education level, occupation, position? Interest What is their level of interest/investment in your message? (What's in it for them?) Environment What setting/reality is your audience immersed in and what is your relationship to it? What is their likely attitude to your message? Have you taken cultural differences into consideration? Need What information does your audience need? How will they use the information? Customize How do you adjust your message to better suit your audience? Expectations What does your audience expect from you or your message? https://www.utoledo.edu/llss/english/programs/composition/studio/pdf/Rhetorical_Analysis_for_Professional_Documents.pdf