Consider each site as the "document" under discussion and answer the list of questions under "Focusing on Audience" and "Focusing on Purpose" sections on the handout Rhetorical Analysis for Professional Documents. Also, use the "AUDIENCE Analysis Form" to assist in your analysis. Your answers are your brainstorming from which you will craft two audience profilesone for each website. As you think about answers to those questions, examine any special characteristics or background users may have with the website's product or service, as well as any legal concerns that could arise from the website's use. Might previous users or consumers or even legal agencies visit the site looking to gather information for, say, copyright infringement or misrepresentation? Consider cross-cultural implications and technical knowledge that the designers had to be aware of when they constructed this site. What about any special tasks, background, or attitudes?how do they affect the visual representations or information included? In addition to the primary and secondary audiences, who else might visit the site? Competitors? Suppliers or manufacturers? Trendsetters or influencers? If yours is a sports site, might sponsors or coaches or agents visit the site? Advertisers? Many possibilities exist for users and visitors to the site, so challenge yourself to consider audiences beyond the obvious and initial visitor or consumer. Once you have thoroughly answered all these questions and believe that you have a good idea of the ideal user and the additional users for the websites, use your responses to craft a set of substantive audience profiles in paragraph form: one for each site. NB: Avoid social media sites such as Facebook, Pintrest, or Instagram, as well as large retailers such as Amazon.com. Focusing on Audience Who is your primary audience for the document? (I.e., who can/will act on what you communicate in your document) Who else will read the document? What relationship do you have with your readers? (Is this document your first contact with them? Do you have a good established relationship? Have you had problems or misunderstandings with them?) What is your reader's role in their organization? How familiar are they with the subject? (How much, or how little, do you need to explain or detail?) What is your reader's level of technical knowledge in relation to the subject? (If your primary readers are engineers, they will be comfortable with technical language used in specifications for a piece of equipment; account representatives might need a less technical language and more explanation and definitions). What is your reader's attitude toward the subject? (Are they anxious about it? Comfortable? Wary?) What questions might your reader have? What cultural factors might affect your audience's reception of your document? Focusing on Purpose and Outcome What is the primary purpose of this document? Are there other purposes? What is your reader's reason for reading? What does he or she need to know or do? What goals of your reader does the document help meet? How will your document be read? (Beginning to end? Skimmed? Used as a reference? Will different audiences read it in different ways?) How will readers use the information? (Choose a course of action? Buy a product? Craft a task? To