Consider each topic area and decide if and how it relates to the predicament Boeing finds itself in today. For example, what strategy did Boeing pursue to catch up to Airbus? How did this contribute to its current predicament? Regarding organizational structure, what is Boeings structure? How might this structure have impacted Boeings strategy and contributed to the problem? If you completed the 5-why correctly, your team should have a strong base from which to work.

Instructions:

• Address the topics based on the lessons from class and Boeing itself, both before and after the accidents. Consider how the lessons from class fit together

Topic Areas:

• Digital Business
• Multi-cultural teams
• Organizational Ethics