• consider how YOU (as a student in this project) have the agency to influence the project's outcomes. How does the client have agency? How do you, your project team members, and your clients social position affect this agency?
• How might the client contribute well to the greater societal / community through their business venture?

Political: The client must rely on government or state grants and funding to increase principal assets for growth. Our main drive for helping the client build principles. Economical: Currently experiencing an economic slowdown, the customer base will have less consumer buying power. The company can use this to its advantage to help people who want affordable African produce. Social: There is consumer priority on necessity over worldly desires.

There are more significant trends and internet exposure to new food trends and healthy eating, especially in the Portland area. The customer base will be interested in healthy eating, education, and new recipes/ideas that our clients can leverage. Technological: Technology is readily available and consumers rely heavily for daily activities and information access. Our client should have an interactive website and increase internet exposure for future growth and outreach. Environmental: There is great importance in sustainability and global warming. Portland is a busy city constantly finding innovative and creative ways to decrease carbon foot print and make positive impactful changes. Our client being in the agricultural industry can integrate such consumer desires. Logical: Employment laws, health/safety food handling regulations, and non-profit legality. Depending on how the client plans on progressing to remain non-profit or to become for-profit.

There will be changes that affect the operations and future planning trajectory. The threat of New Entry: Low Barrier to entry is high. Buyer Bargaining Power: Low Product is unique Supplier Bargaining Power: Low Supplies are widely available Threat of Substitution: Medium to High Other types of produce are substitutable Competitive Rivalry: Medium Competition for farm real estate is high Environmentally impacts through cultural and ethical farming Impacts economically through low-income households Socially impacted through the minority of African population in Portland Impacts the process of applying for government grants and showcases community Expansive storytelling and knowledge through technology usage Low-income households Distribute the produce to the less fortunate African Community members and others in need produce from the African culture. Small business owners Train business owners to develop skills and confidence to utilize their gardens, and strengths learned from this program to potentially work for themselves. Community members Assist and train community members to grow their own produce.