Consider key financial ratios $($e$.$g$.,$ profitability, liquidity, solvency$)$ and what they might reveal

Think about how financial statement analysis differs for various industries

Reflect on how non$-$financial information $($e$.$g$.,$ management discussion, footnotes$)$ complements financial data

Consider how financial information might influence consumer trust or brand perception

Discuss potential limitations of financial statement analysis

Think about how you might use this information differently as a customer versus an investor