Consider one customer$-$facing product or service that could be enhanced for increased customer value by better prediction somehow. The enhancement, under your consideration, should NOT already exist in the current marketplace. You are required to use, as inspiration and source for your enhancement, the examples or business situations covered in one of the HBR Materials you have read and discussed.

Now that you are considering an enhancement, ensure that your considered enhancement uses the business background for the one HBR Material you used as inspiration and source. Essentially, I am asking you to use the selected business background and major data points from the case you used for your enhancement as the basis and framework for the development of your considered enhancement. Now go ahead and apply your mini playbook