Question: Consider that a CEO wants to implement a customer relationship management ( CRM ) database for his salesforce to utilize in hopes of increasing sales,

Consider that a CEO wants to implement a customer relationship management

(

CRM

)

database for his salesforce to utilize in hopes of increasing sales, but is facing resistance from employees in implementing the system. Based on the power of social influence, what would you do to get "buy

-

"

of the CRM database, as well as hold those accountable for not participating with the CRM database?

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