Consider that you are the CEO of a growing company and, together with your work team, you want to adapt the company's strategic thinking to current challenges. Imagine that the company is dedicated to selling products through social networks focused on serving different market segments. With that goal in mind, complete the following steps:

 1. write a vision, mission and 5 values that respond to the search for growth and allow us to face current challenges. To develop the vision, mission and values, the pillars of structure, people and technology are used as a starting point. 

2. Consider the vision, mission and values that you developed previously and formulate 5 strategies that promote the growth of the company by applying organizational change models. 

3. Explain John P. Kotter's organizational change model as a tool for implementing strategies and dealing with resistance to change.