Question: Consider the case study described below: You are the CEO of a chemical company GLASSTIC SA and you want negotiate with the CEO of your

Consider the case study described below: You are

Consider the case study described below: You are

Consider the case study described below: You are the CEO of a chemical company GLASSTIC SA and you want negotiate with the CEO of your competitor, company DURAPLAST SA, to stop using a chemical substance called BFE in the production of plastic drinking glasses and replace it with chemical substance called GFE that is more environmentally friendly but costs double. If only one firm adopts GFE, it will be not able to compete a cost-efficient but polluting rival and will make losses. If both firms adopt GFE, they will both stay into business with positive but lower profits (as compared to both continuing using BFE) but most importantly, in the future, they will be able to export to other countries that have more strict environmental regulations and sell their products to a larger consumer market. Investors are thinking positively about this agreement which will presumably increase the stock market price of both companies. Discuss the following questions! Question 2.1 Determine the participants in the negotiation. Decide on how many people should be on your team. Discuss briefly about who will lead the team and what skills and personalities do you want to have in your team. Do you think using a threat or focusing on overwhelming benefit is a better negotiation strategy? Determine interests. Use a simplified interest grid in order to write down your interests including their category, your understanding of each issue as well as the understanding of this issue by the other team. Question 2.3 Priority and outcome mapping. Use a sample Raiffa scorecard for evaluating potential results. Organize the aforementioned interests and possible outcomes by using points (up to 100) in order to evaluate importance of issues and the benefits of the outcomes

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