Consider the company Colgate (Specifically toothpaste)

Think about the external influence: Social Class

Outline at least SIX questions for social class relating to Colgate toothpaste. Each group of questions must have at least 6 closed-ended questions which explore the dimension in detail. For each question, give an explanation as to why it needs to be asked. DO NOT question using marketing terms or concepts (ex. What are your perceptions of the brand?).

Examples of areas that pair nicely with the Consumer Influences include:

• advertising
• consumer decision process (be specific which stage)
• public relations and publicity
• sponsorship
• cross promotion
• product distribution (specific retailer, shelving, etc.)
• product placement
• alternative media
• pricing
• sales activities
• customer service
• packaging
• brand name, brand images, brand personality figures or celebrity endorsers.

Answer rating: 100% (QA)

What is your household income This question is important to ask because social class is often define... View the full answer