Consider the example of using generative AI tools to devise travel recommendations. While a seemingly harmless error in the context of giving the wrong travel advice, the use of generative AI tools brings about serious ethical challenges. Think, for example, about generative AI tools being used to generate healthcare advice, instructions to operate or repair heavy equipment, or advice on how to invest in financial products.

Now draft at least five specific ethical principles for a financial organisation to instil in its AI applications. Your principles should be crafted in such a way that it makes provision for the prevention of harm and unethical behaviour of the AI application. The purpose of the principles is to ensure ethical AI practices throughout the organisation. please provid enough nuance and relevant sources of reference.