Consider the experience Leah Dolan from CNN had when she attended fashion week

in the metaverse, and her description of the ways business took advantage of it to

promote their brand. This is the future of marketing and branding.

Imagine you are the Marketing Director for Qatari company, Tilya.

Tiiya is an haute couture label that was established in 2010 and has gone from

strength to strength since. Named after its founder, Qatari designer Alanoud Alattiya,

the brand is known for its opulent gowns and dresses in rich fabrics laden with

beading.

Alattiya had been the first Qatari to export a non-gas and petrol product with the

label "Made in Qatar, when her brand became the first in the Arabian Gulf to ever be

stocked in Harrods, London in 2008.

Explain the importance of using digital media optimization during fashion week in

the metaverse for the marketing strategy of Tiya. Support your rationale by using a

digital channel example of how you would drive visitors to your virtual store for

purchase acquisition