Consider the fictitious scenario below and answer the question that follows:

Themba Holdings Limited $($THL$)$ has been searching for the right supplier for their Home Department range. To help identify the right supplier during the selection process, THL used their environment, social and governance $($ESG$)$ rating system for suppliers. Part of this system included ratings for $B$ BBEE certification and compliance. At the end of the selection process, based on outstanding results obtained, AJH Furnishers was selected to be the new supplier. However, upon further evaluation, THL became aware that AJH Furnishers had deceitfully used people to pretend they were more BBBEE$-$compliant than they really were. At this stage, the Board of Directors called for an urgent meeting to discuss this unfortunate and important issue.

The deceitful action by AJH Furnishers during the supplier selection process conducted by THL$,$ is an example of the practice of