Consider the following case study, and then answer the questions that follow. Case Study - Checkers' Fresh X brand Retailer Checkers has launched a new state-of-the-art supermarket at Chartwell Corner in Dainfern, Gauteng, further growing its share of the premium grocery sector in South Africa. More than 40 new jobs were created with this store opening, and Checkers FX Chartwell Corner has 103 employees, the group noted. In November Checkers announced a partnership with us coffee chain Starbucks which would see the coffee house and roastery chain launch outlets in select supermarkets. The retailer said that the new store in North Joburg will offer several unique speciality services, including: - Fresh Krispy Kreme doughnuts, delivered daily: - An in-store Starbueks; - An in-store Kauai serving salads, wraps and smoothies; - A sit-down sushi bar; - Freshly-made artisanal bread, pastries and cakes; - More than 400 local and international cheeses; - Wines from over 100 estates and authentic French champagne. The Dainfern store is the latest addition to the Checkers' FreshX brand, which takes on upmarket retailers including market leader, Woolworths. Checkers introduced the Fresh X concept stores to gain market share among more affluent South Africans, with the idea proving so popular that the group now plans to revamp at least a third of its Checkers stores in the medium term. Unlike traditional Checkers stores, the freshX concept stores feature more upmarket furniture and signage - including benches and tables for customers to test samples. 2.5 Through the use of examples applicable to the case study, discuss the following branding concepts