Consider the following case study on "efficient consumer response" (ECR), which may be defined as a joint initiative among the intermediaries in a marketing channel to work efficiently together to benefit consumers: https://www.youtube.com/watch?v=flvd6-LiVvU. [10]

 More information about the various intermediaries can be found at the following URLs:

 

Draw the marketing channel at hand in this case study. 

 Use the term "distributor" rather than "wholesaler" if you think this type of channel intermediary is relevant.

Your answer should be based on the appropriate consumer channel.

You should clearly indicate the role of each channel member, as well as the nationality of the consumers at hand.

 

Ahold Delhaize: https://www.aholddelhaize.com/en/home/ CHEP: https://www.chep.com/us/en/consumer-goods Colruyt: https://www.colruytgroup.com/wps/portal/cg/en/home FrieslandCampina: https://www.frieslandcampina.com/ Remitrans: https://remitrans.be/ (use Google's translate function if the site loads in Dutch)