Question: Consider the following demand scenario: Quantity Probability 2 0 0 0 3 % 2 1 0 0 8 % 2 2 0 0 1 5
Consider the following demand scenario:
Quantity Probability
The manufacturer produces at a cost of $unit The distributor sells to customers for
$unit during season and unsold units are sold for $unit after season. Suppose
the manufacturer is maketoorder ie the distributor must order before it receives
demand from end customers
a What is the system optimal production quantity and the supply chain expected
profit under global optimization?
b Plot the supply chains average profit for production quantities between and
units and confirm your answer to part a
c Suppose the manufacturer sells to the distributor at $unit how much will the
distributor order? What is the expected profit for the manufacturer and distributor?
d Find a buyback contract such that it is coordinating. ie the distributors order
quantity is the same as the global optimum solution.
e Find a buyback contract such that both the manufacturer and distributor enjoy a
higher expected profit than c What is the expected profit for the manufacturer
and the distributor?Note : your contract in part e doesnt have to be coordinating. Just a contract
that improves the average profit both would suffice.
Note : the answer to this part could be the same as in part d if your contract in
part d is BOTH coordinating AND makes both players better off.
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