Consider the following information about Sony (and keep in mind that sales minus cost of goods sold results in $ gross margin):

Sony's selling price to its wholesalers on a 60" HDTV is $3100.

Sony's wholesalers set their price to retailers such that they receive a MARGIN of 20 percent on Sony televisions.

Sony's retailers, which purchase Sony televisions through wholesalers, set their retail price such that they charge a MARKUP of 80 percent on Sony televisions.

Please report the following answers (YOU MUST SHOW YOUR WORK TO EARN FULL CREDIT):

The final retail price for a Sony 60" HDTV in this channel?

The $ gross margin per unit received by retail dealers in this channel?

The $ gross margin per unit received by wholesalers in this channel?

Answer rating: 100% (QA)

1 Sonys selling price to wholesalers 3100 2 Wholesalers margin ... View the full answer