Consider the following partial data on performance that Rick provides you three months into the Marketing Strategies implementation with respect to the new offices initiative.

What observations and recommendations do you have, is the type of channel advertising behaving as might be expected, what looks to be better value in terms of general return on investment, what is not so good, How is the initiative performing from a business sales sense also?

6:48 pm Tue 15 Mar 41% > AA vlearningmaterial.$3.amazonaws.com C + Entry Education A vlearningmaterial.$3... x A vlearningmaterial.$3.. Course Hero ABC New Offices Initiative - marketing highlights for 1st three months # Description Reach Enquiries Leads/ Business Cost Cost per Other Notes enquiry 1 New Offices 10,000 / Month 1 - 15 Month 1 - 2 appraisals / 1 listing $12,000 $64 Third party costs Direct Mail office / mon Month 2 - 40 Month 2 - 14 appraisals / 4 listings Drop Flyers Month 3 Month 3 - 32 appraisals / 18 132 listings 2 New Offices - 15,000 /office Month 1 - 4 Month 1 - 1 appraisal / 1 listing $32,000 $1,600 Third part costs Billboard and /month Month 2 - 5 Month 2 - nil Transport Month 3 - 11 Month 3 - 2 appraisals / 2 listings Signage 3 New Offices - 1,500 at each Month 1 - Month 1 - 8 appraisals / 5 listing $9,500 Promotional items and Community location on 143 Month 2 - 20 appraisals / 11 equipment hire and event average Month 2 listings food/drinks costs for Sponsorship at 10 Month 3 - 23 appraisals / 17 events etc. each location Month 3 - listings every month 118 Staff provided their time for free at the weekend events New Offices - 25,000 / Month 1 - 2 Month 1 - 1 appraisal / 1 listing $17,400 $2, 175 750 likes on social Social Media office / month Month 2 - 3 Month 2 - 1appraisal / 1 listing media platforms Boost Month 3 - 3 Month 3 - 2 appraisals / 2 listings 5 New Offices - 75,000 / Weeks 1-4: 5 No appraisals or listings $16,000 $1,231 Advertising in week weekly general Weeks 5 - 8: Week 7 - 1 appraisal / | listing interest 25 Magazine that covers all four locations for 8 weeks only - 2 page spread