Consider the following short cases. Connect each case with one of the three location techniques we talked about in class (linear programming, centroid or factor rating), answer the related question and explain why:

1. Lynn, Inc. is trying to locate a customer service center in a suburban area. They have population data for the various suburbs and villages around their area. They are interested in locating the center centrally with minimum distance between customers and the service center. In this technique two factors come into play distance and _______. What is the missing word?

2. Fran, Inc. is trying to locate a distribution center for their products that they distribute to retail stores. Shipping cost is a major concern and the firm would like to minimize it. In this technique two factors come into play shipping cost and ______. What is the missing word?

3. Orch is an insurance company that wants to relocate its headquarters. Managers are concerned with a number of items including education system, quality of life, tax rates and many others. There are two parts to the quantitative evaluation of this situation they are ______ and _______ .