Consider the following statement. "The advent of the internet is often considered one of the most impactful events on markets and marketing strategy designed to serve markets." Without a doubt it has affected promotions and promotional strategy through company websites and through various forms of social media. Here are your questions to discuss:

1. In your discussion detail what other areas of marketing strategy have been affected and what the affects are.

2. How have marketers adapted their strategy to the changes you describe?

3. What other technical, political, economic, or social changes do you think could disrupt the way marketing and business is conducted? Give examples of the change and detail marketing's likely response.

Answer rating: 100% (QA)

The advent of the internet has had a profound impact on marketing strategy in several ways beyond just promotions and social media Some of the key areas that have been affected include 1 Targeting and ... View the full answer