Consider the following value proposition statement written by a modern furniture store, Ethical Aesthetic: "We help animal-loving consumers style their homes without the guilt. Ethical Aesthetic provides customers with cruelty-free furniture from only the finest vegan leather. The leather is sourced locally and is treated only with plant-based dyes. All of our products are made from 100% non-animal byproduct materials." Which of the following is a valid criticism of Ethical Aesthetic's value proposition statement?

Question 37 options:

A)

Ethical Aesthetic's value proposition statement is a slogan.

B)

Ethical Aesthetic's value proposition statement does not highlight the company's core offering.

C)

Ethical Aesthetic's value proposition statement is a positioning statement.

D)

Ethical Aesthetic's value proposition fails to mention the whole cluster of benefits offered.