Question: Consider the importance for Starbucks of developing long - term relationships and alliances with different stakeholders. Should the company develop relationships with all of its

Consider the importance for Starbucks of developing long

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term relationships and alliances with different stakeholders. Should the company develop relationships with all of its stakeholders or only a select few? What strategies and models of communication should the company use for communicating with its different stakeholder groups? What opportunities are provided by social media for stakeholder communication?

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