Consider the last purchase you made. List all of the brand, product, generic, and total budget competitors
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Question:
Consider the last purchase you made. List all of the brand, product, generic, and total budget competitors for that product. In a general sense, what would it take for you to switch to another type of competitor? Are there situations that would encourage you to switch to a generic competitor? When would total budget competitors become more relevant to your decision making process? 500 w-o-r-d-s please
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