Consider the macro environment covered in Chapter $1.$ Discuss which element in the macroenvironment that JanSport is capitalizing on when they partner with Stranger Things and Netflix.

Consider the micro environment covered in Chapter $1.$ Discuss the three most important players in the microenvironment that are critical to the success of the JanSport$/$Stranger Things marketing collaboration.

Describe the buyer persona of the target consumer for the backpack based on your learning from Chapter $2.$

Describe JanSport's positioning of this product based on concepts covered in Chapter $2.$

Discuss the marketing mix that JanSport$/$Stranger Things developed by discuss the backpack's marketing mix. Note: You may have to conduct additional researchLinks to an external site. to find out where they were being sold, how they were promoted, ext.$)$

Share your own observations about the rationale behind this strategy. $($For example, why design the product the way it was designed, why price the product the way it was priced, why distribute through the retailers they selected, and why promote it the way it was promoted$).$