Question: Consider the RFM model, you have a customer with the characteristics outlined below, which RFM category would they be assigned to A customer who decided

Consider the RFM model, you have a customer with the characteristics outlined below, which RFM category would they be assigned to
A customer who decided to try a new grocery store for the first time and made a small purchase. The customer has a very low income.
Question 9 options:
LLL
HLL
LHL
LHH
HHH
LLH
None of the other answers are would apply because of the income level

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Databases Questions!