Consider the rush of western firms into emerging markets to launch their franchise systems. If you were

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Consider the rush of western firms into emerging markets to launch their franchise systems. If you were planning to launch your company's restaurant franchise in an emerging market, what factors might need special considerations?

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International Business

ISBN: 9781292274157

8th Edition

Authors: Simon Collinson, Rajneesh Narula, Alan M. Rugman

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Posted Date: Nov 23, 2023 02:56 AM

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Consider the rush of western firms into emerging markets to launch their franchise systems. If you were

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Launching a restaurant franchise in an emerging market involves unique challenges and considerations Here are some factors that need special attention ... View the full answer

International Business

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