Question: Consider the scenario below and answer the question that follows: Checkers marketing section will not advertise a discount on Unilever products without first checking if

Consider the scenario below and answer the question that follows:
Checkers marketing section will not advertise a discount on Unilever products without first checking if the purchasing department has adequate stock of these products.
This is an example of the ________ principle of the marketing concept.
Select one:
a.
profit orientation
b.
social responsibility
c.
consumer protection
d.
organisational integration

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