Question: Consider two product categories: soft drinks (Cola) and Smartphone apps. While perhaps not true in all countries, Colas are normally considered to be in a

Consider two product categories: soft drinks (Cola) and Smartphone apps. While perhaps not true in all countries, Colas are normally considered to be in a mature category while Smartphone apps are in some growth phase with regard to the product life series. QUESTIONS 1.What are the differences between the markets in terms of consumers and competitors? 2.Based on your answer to question one (1), how are the decisions on price, advertising, revenue and distribution channels different for the two brand managers?

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