Question: Consider two tutoring companies ( A and B ) . Each company has at their disposal very effective, but very expensive marketing teams. Each company
Consider two tutoring companies A and B Each company has at their disposal very
effective, but very expensive marketing teams. Each company makes $ in
revenue each year. If both A and B use their marketing team, it causes a spiral of
competitive ads, and each will ultimately spend $ on marketing. If company A
acts first, using its marketing team, while B does not, then B will lose $ in
revenue, and A will gain a net of $ in revenue after marketing costs. This effect is
symmetric if B acts first. If both companies spend no money on marketing, their
revenues are unaffected.
a points Clearly state the players and strategy sets.
b points Write an equation to describe the revenue for Company A assuming
that it plays a mixed strategy while Company B does not use its marketing team
ie plays a pure strategy of not acting
c points Describe the revenue for Company A assuming it plays a mixed
strategy while Company B acts to use its marketing team ie plays a pure
strategy of always acting
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
