Consider you are Marketing Manager in a Toyota Indus Motors, which is the leading automobile manufacturer in Pakistan. As you know that lot of new players are coming in Pakistan recently and more are expected to come in result of lucrative government policies. 

Considering the current growing automobile market in Pakistan suggest best defensive and offensive strategies for Toyota to help them stay number one.

Answer rating: 100% (QA)

Defensive Strategies 1 Customer Loyalty Programs Implement robust customer loyalty programs to strengthen the bond with existing customers Offer exclu... View the full answer