Question: Consider your own online shopping patterns. How much weight do you place on the presence of name or logo or other trademark (Such as the

Consider your own online shopping patterns. How much weight do you place on the presence of name or logo or other trademark (Such as the KitchenAid silhouette) on a web site when purchasing goods and services? Do you ever stop to consider whether you may have been missed? How could you tell the difference?

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