Considering competitive positions, a business which serves small customer segments that remain ignored by other companies in the industry is classified as Select one: O a. Market nicher O b. Market challenger O c. Market follower O d. Market leader is the process of evaluating each market segment's attractiveness and selecting one or more segments to enter Select one: O a. Market segmentation O b. Mass marketing O c Market targeting d. Market positioning It is estimated that approximately fail within the first six years. percent of small businesses ed 0 n Select one: O a. 61.5. O b. 135.5 O C.50.5 O d. 75.5. Next page All of the following factors can affect the attractiveness of a market segment EXCEPT: Select one: O a. The presence of many strong and aggressive competitors. O b. Actual or potential substitute products. O c The likelihood of government monitoring. O d. The power of buyers in the segment. If a company's objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure, the company would likely choose which of the following promotion forms? Select one: O a. Public relations O b. Personal selling O c. Sales promotion d. Advertising