Question: Considering the 3 0 new stores that REI has opened since attempting to forecast revenue potential, how has REI's use of geodemography tools performed compared

Considering the

30

new stores that REI has opened since attempting to forecast revenue potential, how has REI's use of geodemography tools performed compared to the industry's underprediction rate?

REI has underpredicted revenue potential about

3 %

of the time, which is worse than the industry's underprediction rate of about

15 % .

REI has underpredicted revenue potential about

3 %

of the time, which is far better than the industry's underprediction rate of about

15 % .

REI has underpredicted revenue potential about

15 %

of the time, which is worse than the industry's underprediction rate of about

3 % .

REI has underpredicted revenue potential about

15 %

of the time, which is far better than the industry's underprediction rate of about

3 % .

REI has underpredicted revenue potential about

3 %

of the time, which is on par with the industry's underprediction rate of about

15 % .

Considering the 3 0 new stores that REI has

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