Question: Considering the customer decision - making process in the context of Pepperfry, suggest how to improve the customer experience at each stage of the decision

Considering the customer decision-making process in the context of Pepperfry,
suggest how to improve the customer experience at each stage of the decision-making process.
Explain the factors related to consumer behavior that will impact each stage of the
decision-making process for those purchasing their products from Pepperfry.

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