Question: considering the following table data from two campaigns determine the CTR CPC lead CVR Use the editor to format your answer 10 Points Question 4

considering the following table data from two campaigns determine the CTR CPC lead CVR

Use the editor to format your answer 10 Points Question 4 Considering the following table data from two campaigns Adwords and Facebook, determine the a) CTR (Click-through-rate), b) CPC Cost-per-click), c) Lead CVR (Conversion Rate). Overall AdWords Facebook Ad Spend $22.687 $15.685 $6.995 # Impressions 700.820 480.697 220.123 # Clicks 8.479 4.999 8.480 #Leads(conversion) 738 350 389 CTR CPC Lead CVR %

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