Considering the key customer segment of the Alibaba Group, assess the this company's customer acquisition strategies .
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Question:
Considering the key customer segment of the Alibaba Group, assess the this company's customer acquisition strategies. These strategies need to be current ones which can be online, offline or both.
Your discussion should include references to the key relationship marketing constructs such as:
• trust
• customer commitment
• customer satisfaction
• customer loyalty
• customer value
• relationship benefits
• share of wallet
Related Book For
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts
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