Considering the required reading for Week 4 Module 4 Ihrig, M Macmillan, I (2015) 'Managing Mission Critical Knowledge' Download 'Managing Mission Critical Knowledge Download 'Managing Mission Critical Knowledge'Harvard Business Review, Jan Feb, 2015, pp81 87 respond to the following Tantalizing as the promise of big data is, an undue focus on it may cause companies to neglect something even more importantthe proper management of all their strategic knowledge assets Do you agree with Ihrig and Macmillans point of view, as expressed in the quote above Why why not Do you think Ihrig and MacMillan see knowledge mapping as more important and if so why (2 marks) Provide an example of the the strategic insights that resulted from ATLAS CERNS's knowledge mapping as discussed in this article Could ATLAS have achieved this same outcome through a business intelligence approach Why why not In answering this briefly provide one example each of personalisation and codification from this paper (4 marks) Giving some thought to Ihrig and Macmillan's use of the knowledge map for strategic postioning along the X Y axis, where would you place Boeing, Cern and Tesla and why (4 marks)

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Question: Considering the required reading for Week 4 / Module 4: Ihrig, M & Macmillan, I (2015) 'Managing Mission Critical Knowledge' Download 'Managing Mission Critical Knowledge

Considering the required reading for Week 4 / Module 4: Ihrig, M & Macmillan, I (2015) 'Managing Mission Critical Knowledge' Download 'Managing Mission Critical Knowledge

Download 'Managing Mission Critical Knowledge'Harvard Business Review, Jan-Feb, 2015, pp81-87 - respond to the following:

Tantalizing as the promise of big data is, an undue focus on it may cause companies to neglect something even more importantthe proper management of all their strategic knowledge assets?

Do you agree with Ihrig and Macmillans point of view, as expressed in the quote above? Why/why not? Do you think Ihrig and MacMillan see "knowledge mapping" as more important and if so why? (2 marks)
Provide an example of the the strategic insights that resulted from ATLAS/CERNS's knowledge mapping as discussed in this article. Could ATLAS have achieved this same outcome through a business intelligence approach? Why / why not? In answering this briefly provide one example each of personalisation and codification from this paper. (4 marks)
Giving some thought to Ihrig and Macmillan's use of the knowledge map for strategic postioning along the X & Y axis, where would you place Boeing, Cern and Tesla and why? (4 marks)

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