Question: Construct a questionnaire to measure consumer attitude toward the fast food chain, Chipotle. Include statements for: Consumer attitude (dislike to like) Cognitions / Beliefs (at

Construct a questionnaire to measure consumer attitude toward the fast food chain, Chipotle.

Include statements for:

  • Consumer attitude (dislike to like)
  • Cognitions / Beliefs (at least 2 statements)
  • Affect / Feelings (at least 2 statements)
  • Conation / Intentions (at least 2 statements)

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