Construct and answer your own comprehensive question(s) on any topic NOT covered on this exam. You will be graded on the quality of the question(s) and the answers. The question(s) must relate to the same topic. Examples: Using your class project B2B company/industry as the focal point (or another with which you are familiar), develop a comprehensive essay, integrating the following concepts (with examples): product life cycle, product strategy, value creation and delivery, product market, and market segmentation. To get full credit, your response must include specifics from your project. (Part A ) Identify two B2B brands that you would seem to be strong and distinctive. Describe the characteristics of each brand that tend to set it apart from rival brands. Be specific. (Part B ) A Mobile-based high-technology firm, Advanced Manufacturing Systems (AMS), produces 3-D printers with applications targeted toward the medical industry. The firm uses a corpprate sales force for large customers and relies on a mix of manufacturers' reps and/or industrial distributors to serve small and medium-sized customers. The top management team at AMS would like you to conduct a review of the firm's channel strategy. These executives are concerned that rapidly-changing customer needs have created important gaps in the firm's market coverage and market offerings. Describe the specific steps that you would follow in conducting this review and highlight the particular questions that you would emphasize in the assessment