Constructively critique your peers' analyses. Provide your peers with advice and$/$or resources that might help them to better solve the problems that they have identified.

Hello Class,

The company I chose to research is Apple Inc. They are a company that provides smartphones, tablets, computers, headphones, watches, and other services. Some of the selected challenges are intensive competition and the lack of new products. The technology industry is rapidly growing every year which makes it difficult for Apple to keep up; Minus the Apple Vision Pro, which was released this year, the last new product was the Apple watch which was released in $2014.$ Below is a short list of my SWOT analyses:

$$ Strength $-$ High Liquidity $$ A big strength is that they have high liquidity in place to ensure they can capitalize on opportunities that might show up in the market.

$$ Weakness $-$ Financial Performance $-$ This biggest decline was the Mac at $26\mathrm{.}9\%,$ with every other product declining about a $2-4$ percentage range totaling $$11,043$ million which is $2\mathrm{.}8\%$ lower than the previous year.

$$ Opportunities $-$ Agreements and Partnerships $$ Apple has done a great job aligning itself with partnerships to expand operations. These partnerships support technological advancements and improvements in their cloud services.

$$ Threat $-$ Intense Competition $$ With success comes fierce competition, the market that Apple is in is highly competitive. Their competitors are either trying to produce newer products, cut prices, or discourage users from purchasing Apple.

The reason I choose the selected analyses above is that Apple has the means of continuing to uptrend despite sales declining and intense competition arising. The strengths show they have purchased assets to improve their technology and are partnering up with companies despite already being a giant in the industry. My solution would be to take the opportunity to build a new product and expand their product line. I believe the new products will give the spark Apple needs to excite its existing customers and attract new ones.