Consult Table C-2 and C-3 in the Case Studies section of the textbook and choose a publicly traded company to research in this assignment and throughout the course. If you choose not to use one of the companies listed, identify an industry in which you are interested and select a publicly traded company and operating unit therein to study. You will need to obtain instructor approval before moving forward with this assignment and confirm that sufficient information on your selected company exists and is available for you to research. Perform an external environmental scan and industry environmental analysis on this publicly traded company from the perspective of a business unit. Begin your analysis with the seven segments of the general environment (Figure 2.1) and the five forces of competition model (Figure 2.2) as presented in the text, and then complete a detailed outline of the meaningful trends, issues, and factors that impact or are likely to impact the overall competitive landscape for your company in the future. The purpose of this multilevel analytical approach is to break down macro trends and issues until you identify how exactly they affect your company and business unit.

Portion needing to be completed:

1. Impact of the trends and issues identified in section C on your corporation.
2. Impact of the trends and issues identified in section D on your operating business unit.

Company is southwestern Airlines, please complete this portion using this company's data.