Consultative tasks do not influence buyer perceptions, trust, and relationship loyalty.

Perceived ethical treatment is not related to trust in a salesperson and purchase intentions.

With the passing of years, the value of ethics in the sales profession has reduced substantially.

Little is known about what service behaviors salespeople can employ to satisfy and build trust with customers.

Salesforces all over the world are slowly shifting from the relationship marketing paradigm to customer$-$oriented behavior.