Consumer Analysis Project The goal is to apply concepts learnt to a specific marketing situation. The objective is to solve a managerial problem by gaining insights into consumer behavior. The analysis report should include: Management problem/ consumer behavior issue Background research of this problem or issue ( from research based on published sources). Research questions that will help you solve the management problem. Research method: (in-depth interviews, focus group, content analysis, observation, metaphor elicitation, surveys, experiments, or a combination of them) Analysis of the results Managerial recommendation Some examples of topics you might consider are given below. Defining and eliciting customer satisfaction for a product you are marketing Consumer interest in a product/ service Sustainable consumption behavior Anti-consumption Online consumer behavior