consumer behavior*

1. 2. 3. 4. One important subcultural difference is how abstract or literal the group is. What are the distinctions between the two? How do marketers promote products and services to ethnic subcultures? Describe the processes involved when a person assimilates into a new host culture. Why might a marketer be interested in the second largest ethnic group in a market? Is this group difficult for marketers to reach? Is it true that religious, cultural, or traditional events impact consumption? Can children be considered "consumers-in-waiting"? How important is the global youth market? Suggest products and services they would want to use. What are the rules of engagement for young consumers? What is geodemography? Is it straightforward to apply it to any market or country? 5. 6. 7. 8. 9