consumer behavior

126 SECTION 2 Internal Influences on Consumer Behavior APPLY 3-16 Compile a list of ten or twelve products you enjoyed when you were a child. What are your recollections about their size and price? Find a stockist of the brands and compare your recollections with the current prod- uct offerings. Do the products appear to be the same size and have the same value? How would you apply Weber's Law to this comparison? 3-17 Interview three to five male and female friends each about their perceptions of mobile phones and their func- tionality. Construct a perceptual map for each model. Based on your map of mobile phones, do you see any areas that are not adequately served by current offer- ings? What (if any) gender differences did you notice regarding both the relevant dimensions raters use and how they place specific models along these dimensions? 3-18 Choose one of your favorite products that you have been buying for some years. How has it changed over the years? Is it better, bigger, smaller, easier to use, better tasting? 3-19 Colors and designs of products are chosen so that they appeal to particular target groups. Colors are used to attract male or female consumers. The design of logos and packaging are also created to be attractive and appealing. What is your view of the ideal color, design. and packaging that would attract male consumen compared to female ones? 3-20 Finding new locations for advertisements is a constant quest. Consider your own country or region. Where are advertisements appearing today where there were no advertisements in the past