Question: Consumer Behavior Activity 2 Define the Key Terms: Customer needs Customer focus Needs and wants Primary needs Cultural Social Personal Psychological Membership groups Reference Groups

Consumer Behavior Activity 2 Define the Key Terms: Customer needs Customer focus Needs and wants Primary needs Cultural Social Personal Psychological Membership groups Reference Groups The Family life cycle Lifestyles Personality Attitudes Learning Ability and Knowledge Perception Motives Decider Buyer User Initiator Influencer

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