Consumer behavior as explained in terms of the hierarchy of needs concept was developed by Abraham Maslow. Marketers are very aware of this need hierarchy and devise their promotional campaigns to appeal to one or more of these human needs.

For the purpose of this paper answer the questions using Coca Cola Company as  research company.  

 

1. Then research the company's promotion by gathering promotional messages from the company and examining them to determine which needs within the hierarchy are being targeted.

 2. Help with print advertisements, sales brochures or other literature, visit the website, and links to  television commercials. Examine the materials/advertisements and determine which of the consumer needs are being targeted in the appeal.  As marketing is visual by its nature, I need help to include the illustration of this analysis.

 3. Which of the needs is the most commonly appealed to in the promotional campaigns analyzed? Why?

 4. Do you think the campaigns are effective? Could the company appeal to another need within the hierarchy?

 5. Do you think the consumers who are subjected to the campaigns realize that they are designed to appeal to a basic need? Explain.

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1 Examining Promotions from the CocaCola Company You may visit the CocaCola Companys official website social media accounts and advertising archives t... View the full answer