consumer behavior Ch7 Problem Recognition and information search, Ch8 Judgment and decision making I, Ch9 Judgment and decision making II, and Ch10 Post-decision processes, analyze your recent important purchase, and suggest marketing activities.

1. Title, name, course

2. Introduction: you need to have a paragraph introducing your assignment your purchase and the consumer behavior concepts you are applying to the purchase etc.

3. Consumer purchase decision making types

• Describe different types of consumer purchase decision makings, involvement, and perceived risks.
• Select an important purchase that you made within six months. Describe (1) your purchase with involvement and perceived risks and (2) what purchase decision making you used for the purchase.

4. Consumer purchase decision making Process

• Describe each purchase decision making step of your purchase (from need recognition to post purchase behaviors). You must use key concepts in each purchase decision making step

5. Multiattribute Table and Perceptual map

Create a multiattribute table and a perceptual map using your information search and evaluation described in the previous sections.

6. Marketing Recommendations: Based on the analysis of your purchase and the concepts/theories that you applied to the purchase, you need to provide marketing tactics/strategies. The suggested tactics/strategies must be your ideas and related to your purchase experience and concepts in the previous sections. You are also required to explain why you suggest the tactics/strategies and what would be the expected outcomes.